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Dana M. McPherson
137 N. Oak Knoll Ave., #21
Pasadena, CA 91101
714.401.8541 –


Fashion goods professional with a broad range of experience in creative and product development fields. Expertise in market shopping for designer and street trends, material research and selection, development of product and processes for launch of new brands and style sketches for overseas vendors. Experience working with overseas factories on product development, delivery and pricing. Proficient in product development programs, including Photoshop and Illustrator.


Prestige Leather, Commerce, CA April 2007 -December 2008
Senior Designer, Juniors and Leather Belts
• Identified trends and styles to be developed for New York and LA markets as well as account-specific product
• Shopped LA, New York and London markets for important trends and materials
• Worked with manufacturers on material sourcing, production of goods and delivery timelines
• Presented trend, style direction and product to major accounts (Walmart, Lee, Riders)
• Created and presented product for Lee label and won Lee license for Prestige leather
• Coordinated with production teams to ensure product quality and on-time deliveries

Allegro Mfg., Commerce, CA September 2005 - April 2007
Account Manager/Merchandiser
• Coordinated sales and production teams, developed and maintained business with current and new accounts
• Established and maintained development and product delivery timelines; coordinated with overseas factories to meet timelines
• Created product for current and new customers
• Collaborated with production team to achieve target costs based on customer’s price points
• Increased sales at Saks Fifth Avenue by 100%, at Dillard’s Stores by 75%, at Macy’s stores by 100%

Maple, Inc., Los Angeles, CA January 2005 – June 2005
Designer, Fashion Jewelry
• Designed Juniors and Mass Market jewelry
• Represented company at trade shows and shopped market for new and important trends
• Coordinated with sales team to create product for new and current customers
• Designed packaging and merchandising for new accounts including Kmart and Forever 21

Dana M. McPherson – page 2

K. Bell Hosiery, El Segundo, CA April 2003 - January 2005
Designer, Junior Product
• Designed licensed and in-house brands including l.e.i., Lucky 13 and Paul Frank
• Evaluated market for important trends in legwear and Junior clothing
• Developed innovative new novelty product for the Junior market
• Increased sales of hosiery to Torrid Stores by 100% and Urban Outfitters by 50%

Kmart Corporation, Troy, MI December 1999 – March 2003
Designer, Kidswear
• Designed Boys’ Infant/Toddler and size 4-16 Fall and Holiday 2003 lines
• Shopped the market for important trends in Boyswear
• Collaborated with Buying Team, Technical Design and Art Departments
• Researched and selected fabrics, developed art for garments

Designer, Ladieswear/Accessories
• Designed all Ladies’ Accessories (including handbags, cold weather, footwear and hosiery) for distribution to 2,200 retail stores.
• Designed Ladies’ private label Sportswear and Sleepwear
• Assisted in development and launch of Joe Boxer brand and accessories
• Researched, forecast and advised on trends, both in Ladieswear and company-wide
• Established and developed direction for collections with buying teams
• Shopped the market for emerging and important trends
• Designed and sketched styles to be executed by overseas vendors
• Designed prints, appliqués and embroideries to be used on garments
• Collaborated with team members from other departments to create unified trend presentations
• Researched and selected fabrics and hardware


Wayne State University, Detroit, MI
Bachelor of Fine Arts, Concentration in Painting
Minor in Art History

Los Angeles Trade Tech, Los Angeles, CA
Continuing Education, Technical Design

Portfolio available for viewing at:

Please also see my personal style blog at:


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